Wednesday, May 4, 2011
It's been a while since I've posted, but wanted to give you an update on things video...
At my job at CSI Technology Outfitters, we are in our busy season as most public organizations (i.e. School Districts, etc) come up on their year end. In the midst of this busyness with lots of year end marketing campaign that I assist with, we are also about half way finished with the construction of the CSI TV Studio! I am so excited that this dream is becoming a reality. When our team met last November to plan our 2011 campaigns, one of the things we saw was the need to add a "21st Century" flair to what we do. So many of our clients have given us feedback that says they want video. Whether it's a Lunch and Learn, or simple announcements, they (with their busy schedules and travel restrictions) would love to sit at their desk and click a url to attend.
With that in mind, we went to work to secure funding through our vendor partners' marketing funds to put CSI TV in place. We bought cameras, lighting, audio, etc. and recently also began construction of a 20' x 20' fully sound-proofed (we have a noisy old building) studio with post production room.
We began shooting (in our training room) numerous video episodes surrounding our Classroom Products as they were our major sponsor to get us going. They loved the idea and quickly approved the use of our funds for video.
Now that structure is in place, we've better defined our channels, and are getting ready to shoot more episodes across our different offerings.
It's taken a lot of work to get here, but it is going to be such a great way to communicate with our customers and prospective customers in a way that they can appreciate! It's more than just doing something cool (and it is!), it's doing it with a purpose, and that's makes all the difference!